Clean.
Precise.
Right.
A boutique studio for architecture and interior design
You feel a good home before you see it: cool stone under your hand, wood warming in the afternoon light, the shadow of a curtain drifting slowly across a wall. That is what we design.
About the studio
A boutique studio for architecture and interior design A personal studio, with a warm, personal touch Grounded in real design and real aesthetics Clean, precise and right
The studio is led by Shoham Sela, an interior designer and an honors graduate of Shenkar. Planning, interior design, build support and styling for homes and apartments, with every project guided personally, from the first sketch to the final styling.
ESTD 2024
Selected work
Spaces from private projects: kitchens, a living room, a bath and a bedroom.
What we do
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Interior design
A complete design language for the home: materials, joinery, furniture, lighting and textiles, from concept to the last detail.
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Space planning
Layout, circulation, storage and light, with orderly working drawings that trades can build from.
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Kitchen design
Island, work zones, floor-to-ceiling joinery, stone and integrated light, planned around how you live.
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Bathroom design
Layout, stone, taps and concealed systems, waterproofing, light and storage: a small room that needs precise decisions.
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Renovation support
Present through the build: coordinating suppliers and trades, site visits and checking details and finish.
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Styling & finishing touches
The final layer that turns a house into a place: objects, art, greenery and precise styling. The small details that leave a feeling.
Materials you want to touch
Few materials, used generously: stone, wood and textile. This is how they look in our work.
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Veined stone
Cool to the hand, quiet to the eye. The veining is the only ornament the room needs.
In the Stone Kitchen -
Light oak
The wood that holds the morning light. Straight grain, a quiet tone.
In Oak & Stone Living -
Travertine and walnut
A stone with memory: every pore is a small shadow. Beneath it, the warm depth of walnut.
In the Travertine Bath -
Linen and dark oak
Soft, slightly rough, breathing. And beside it, an anchor: the tone that gives a room weight and calm.
In the bedroom
Material names describe the look as it appears in our visualizations. The exact choice for each home — stone type, finish and supplier — we make together with you.
On Thresholds
New York, June 2025. Shoham at a monumental doorway of bronze, warm oak and marble. Most people walk through a doorway like this without stopping. We stop.
Five steps, one home
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Discovery
A first meeting, listening to needs and dreams, and shaping a realistic budget and timeline.
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Concept
A design direction, mood boards and materials: the language the home will be built from.
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Detailed design
Working drawings, joinery, lighting and electrics. Every detail settled before we begin.
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Build & guidance
Close guidance through the build, coordinating trades and checking the quality of finish.
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Handover & styling
Final styling, the lights come on, and your home is ready for life.
From the journal
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Hiring a designer
How to choose an interior designer, and what to ask at the first meeting
How to choose an interior designer: what to check in a portfolio, which deliverables to ask for, who runs the site, and what to ask about the proposal.
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Hiring a designer
What an interior designer costs in Israel, and how to compare proposals
How much does an interior designer cost in Israel? The four fee models, what makes the work cost more or less, and how to compare proposals line by line.
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Materials & details
Choosing kitchen countertop stone: the material, finish and details that shape the look
Choosing kitchen countertop stone: marble and natural stone, quartz and porcelain compared on stains, heat and care, plus finishes, islands and sinks.
Your home begins at the threshold.
Tell us about your home, and we’ll get back to you to arrange a first meeting.